When selling your home you need a professional that can give you up-to-date information on what is happening in the marketplace including prices, inventory levels, and the condition of competing properties. Our clients benefit from a unique marketing approach that encompasses local, national, and international exposure through Sotheby’s International Realty. Choosing the right Firm and REALTOR® is extremely important when selling your home.
Pricing your home
Mortgage Calculator
Typical Seller Costs
WHAT WE CAN OFFER YOU
Local Expertise with Global Connections
We are the exclusive affiliate for Sotheby’s International Realty in the Washington, DC metropolitan area. We offer unrivaled access to qualified buyers from a local, national, and international market. Our clients benefit from a unique and aggressive marketing approach that generates worldwide exposure only available with Sotheby’s International Realty network.
Aggressive Marketing
• If necessary, staging your home because you only get one chance to make a first impression on the market.
• Post a full description of your property in the Multiple Listing Service which is the information center for the real estate brokerage community.
• Internet:o Realtor.com
o Sotheby’s Realty
o Tutt, Taylor & Rankin Sotheby’s International Realty
o Home Visit
o Homes Database
o Washington Post
o Wall Street Journal Online
o New York Times Online Real Estate
o International Herald Tribune
o Trulia Home Search
o Open House
o Sanders & Jackson Team |
• Professional photograph your property to create a compelling high gloss full color brochure to distribute to the brokerage community and potential buyers.
• Direct mail campaign to the surrounding neighborhood with Just Listed flyers.
• Host Open Houses for real estate brokers on Tuesdays and prospective buyers on Sundays.
• Agent networking with top producing agents.
• Email campaign to over 5,000 individuals.
• Ads in the Washington Post, Washingtonian, Washington Life and other publications depending on where we think the buyer is looking.
• Track agent showings and ask for feedback.
PRICING
Your cost or profit desired is irrelevant. The market determines the price. Setting the price of your home can be very difficult because of emotional ties to the property. It is crucial to determine the fair market value based on condition and location compared to other properties that are active, under contract, and recently sold. Today’s buyers are savvy and educated.
The following MISCONCEPTIONS are often used by sellers to determine the value prior to the initial meeting:
Cost + improvement + profit = Sales Price. - Listing prices of currently available properties.
Selling prices of other properties they have heard which may or may not be the actual transfer prices. If a property was listed for $2,000,000 and sold for $1,500,000 they may believe it transferred in the $2,000,000 range. The recommendation of a well-meaning friend. The friend may be a real estate broker from another state or region. If the friend’s business is very successful, their opinion may have great credibility from the owner’s perspective. A well-meaning friend with no residential real estate experience. What the client needs to net. This may be a combination of paying the mortgage, purchase of one or more properties, the children’s education, and funding retirement.
It is not unusual for the agent with the highest listing price recommendation to secure the listing. Everybody wants good news. However, there should always be supporting documentation for a price suggestion. When deciding on a sales price remember the following;
Factors not within your control:
• Location
• Recently sold homes (comps)
• Current economic conditions
Factors within your control:
• Pricing
• Distinctive and compelling attributes
• Physical condition
• Agent showing access
• Firm and real estate agent that represent you |
